Determine your eCommerce needs
Iron out your needs before you even start investigating eCommerce stages. Determining your
requirements early on will make the process of finding and selecting an answer a lot easier.
Begin your search with a guide. Outline where your online business is currently and where you
need it to go. What are the features and experiences that your site is currently offering? Put
them on paper and make sure the arrangement you select has comparable (or better) capabilities.
Next, consider your future designs for the business. Do you want to expand to more stores or
markets? Do you intend to introduce more fulfillment alternatives? You need an answer that
will enable your business to scale and improve.
Another great exercise is to delineate customers’ way to purchase. How would they discover
you? What channels do they use? How would they need their orders to be fulfilled? The
answers to these questions will enable you to determine the features and capabilities that you need.
When posting down your requirements, specify them in terms of:
1. Front-end needs – You need your site to look and capacity well. What exactly do you need
customers to see and do on your site? Consider route, search, just as the data that you need
customers to see, and how they ought to be displayed.
You ought to likewise consider the customization alternatives that you need in an eCommerce arrangement.
2. Back office/integrations – Your eCommerce site needs to work easily with your back-office
operations. Rundown the capabilities you need the stage to have to ensure that items are
ordered, selected, packed, and shipped successfully.
Additionally, consider the projects you’re currently utilizing (i.e., ERP, fulfillment, bookkeeping,
and so forth) and see if the stages you’re evaluating can integrate with them. If not, do they
offer inherent features or alternative integrations that can work for your business?
3. Customer management – Think about the capabilities you need to assemble and manage
relationships with your customers. For example, in the event that you communicate with
shoppers through email, then you need an answer that either has worked in email marketing
features or an integration with your email marketing stage. Do you have a reliability program?
Make sure it works with your new eCommerce program.
4. Catalog management – Specify the list management features you need. What number of
SKUs do you have? What number of variations?
On the off chance that you have special inventory requirements, write them down also. For
example, do you sell bundles? Would customers be able to personalize their merchandise?
Consider these things now and keep them as a main priority when you’re assessing different
5. Architecture and security – List the security and reliability norms you need in your
eCommerce stage. In what capacity should the stage be assembled? How flexible or scalable is
it? What certifications and encryptions would it be a good idea for it to have?
6. Performance/versatility – See to it that the stage can handle the traffic and information
that you have. How does each stage handle heavy volumes of traffic?
7. Mobile – Specify your requirements for mobile. Aside from being responsive (which ought
to be a given), what other features ought to be available on your mobile site?
For instance, some eCommerce merchants have “click-to-call” or “snap to-outline” on their sites.
You ought to likewise consider how you need your mobile site to be structured so as to
maintain a strategic distance from issues, for example, code swell and increased page load time.
Put them on paper
Doing the above exercises will enable you to create a rundown of the required features. To
make things more efficient later on, organize these needs in a spreadsheet that will enable you
to compare arrangements side by side.
Note: You additionally need to involve key people in the association in this underlying phase of
determining your needs. Have people from departments like IT, customer service, sales,
marketing, fulfillment, and operations weigh in on your requirements in a new eCommerce
arrangement. This will enable you to get a complete view of your needs.
Consider enlisting an eCommerce advisor.
At this stage, you ought to likewise consider acquiring outside experts. Contracting an
eCommerce advisor can make the process of finding and selecting a system a lot easier.
Specialists can provide bits of knowledge and expertise that your internal teams might not
have, enabling you to be more informed (and objective) when assessing different arrangements.
In case you’re keen on procuring an advisor for this project, here are a few pointers to help you
select the best one:
1. Pay attention to their past work and experience – Years of experience and a solid portfolio
are great. However, you need to make sure their credentials are relevant to your business.
Investigate experts who have worked with companies whose size and business model are like yours.
2. Be clear about expectations – See to it that the two parties understand the project and
scope of work. Be clear about what you expect the expert to do. Specify the errands they need
to complete and the results they have to meet, alongside the expenses of their services.
3. Determine the similarity – Skill level and expertise aren’t enough. You ought to likewise
ensure that the specialist has a great relationship with you and your staff. Take time to evaluate
social fit and see in the event that they’re compatible with your team.
Investigate their hard-working attitude. How would they operate? How would they interact
with others? The answers to these questions can help you determine on the off chance that
they’re a solid match.