What do people typically face when it comes to mobile applications? Well, they’re probably only thinking about which application to download amongst the sea of other apps. Well, mobile app developers actually face a lot more. In this article, I will talk about some of the biggest challenges faced by app developers.
1. App Competition
As mentioned earlier, users will only have to think about the application they want to install in their devices. For app developers, they think about a different thing in the sense that competition is always going to be fierce. Doing market research is something that they should do so that they will know exactly what their users want in an app.
For a startup development company to take off in the industry, they must have the resources necessary for them to build amazing apps. There is only one problem: they would need funding. Sure, the company might be able to shoulder enough expenses for them to create robust apps right from the get-go, but not a lot of them have the financial capability to do so. What they can do would be to make their app concept so enticing that angel investors and Kickstarter campaigns can work for them.
3. Development Approach
Native, web, or hybrid. What is the best development approach? Well, that depends on what outcome you want. Do you want to cater to only one operating system? Then going for native applications should do it.
Do you want to build applications that are easy to use? Then creating a web application would definitely fit the bill. For everything else, you may want to look into hybrid apps.
4. Different Screen Sizes
In this day and age, most of the phones are already rocking 6-inch displays. Although that would be the case, what about other people who still use phones from one or two years ago?
Aside from that, you also have to think about the screen resolution as well. Even though it makes sense to settle with 1080p, there are others who still use a 720p resolution device.
5. Different Operating Systems
Aside from device fragmentation, app developers would also have to think about the different operating systems. Sure, you can develop a cross-platform app, but the features are limited to what the mobile OS can do. It is better to settle with who your target audience is and then go from there.
6. App Security
Since most people would use their phones to make online purchases and do business, app security has become a major concern. App development companies should be using the latest and greatest security measures to help combat hackers and attackers from compromising their users’ devices.
7. User-friendly Design
When creating the design of the application, you have to make it friendly enough that even non-tech-savvy users can use it with relative ease.
8. Marketing and Promotion
Even if you believe that your application is something that stands out from the rest of the pack, if people do not know that it exists, all will be for nothing. That is why you also have to think about marketing and promoting your application. This may require additional resources and funding, but this is a necessary step that most app development companies tend to overlook.